What is MVP?
MVP stands for "minimum viable product." It's a common term in the software development industry. An MVP is defined as a product with just enough features to allow users to start using it, while deferring non-essential functionalities for later. Everything non-essential is deferred to later, provided user satisfaction remains intact.
Before diving deeper into the definition, let's understand the problem that MVP aims to solve.
Challenges MVP Seeks to Address
There are countless ideas for new products in the software development world. However, before investing resources, every idea must pass through two critical validations:
Technology Validation: Can this idea be implemented? This involves determining if the software development world can deliver a solution that optimizes time, operating costs, and money while identifying potential limitations and operational expenses.
Market Validation: Is there a demand for this product? This means analyzing whether customers will pay for the product, even if they need it. The rule here is: "A customer’s need for a product doesn’t always translate into a willingness to pay for it." Some users might not engage unless it fits their price expectations or operational benefits. Companies must evaluate the business model carefully.
Neither of these questions has quick answers. They require research, prototypes, and sample data for clarity. However, the challenge arises when a project incurs high costs due to months of work by engineers, server expenses, project management, design, marketing, and more—only to discover that the product isn’t valuable.
While technology validation can often be addressed through research, market validation usually requires real-world data and feedback. Most products, especially in their early stages, struggle with obtaining direct user feedback or indirect feedback through market responses. This is where the MVP approach proves invaluable by allowing teams to test ideas with minimal investment and gather essential feedback early.
MVP as a Solution
MVP focuses on reducing development and operational costs, enabling teams to validate a product’s value before committing extensive resources. That said, reducing costs excessively can shift the focus from product issues to resource issues.
One reason the MVP concept is so popular is its compatibility with agile methodologies. Agile emphasizes delivering incremental improvements in short cycles and responding to feedback quickly. As a result, MVPs are easier to integrate into workflows when teams are familiar with agile principles.
Take Uber, for example: It started with basic features and gradually evolved into a platform offering diverse ride options across many countries.
How to Use MVP?
The most critical and challenging part of an MVP is minimizing costs while keeping the product viable. There are many differing opinions on which features to prioritize and which to push for later. For example, a user-friendly UI often sparks debate. Some argue that a functional UI is sufficient and doesn’t impact the main experience. Others contend that poor UI design, particularly for new users, can significantly reduce retention rates.
Perhaps the right question here is: What are the critical factors that will make users abandon the app?
- Define the core features of the product to make it easier to eliminate "nice-to-have" features.
- Consider the type of target audience. For instance, certain user segments prioritize security, UI, or privacy. If they are your target users, then features addressing their priorities should take precedence.
MVP vs Demo
While they may seem similar, there is a significant difference between an MVP and a demo. A demo is an incomplete project used only to present an overview of the final product. It is normal for a demo to have bugs and optimization issues.
An MVP, on the other hand, is a complete product with very limited functionality (ideally focused on a single feature) but capable of improvement. In practice, confusing these terms can lead to unrealistic expectations, such as assuming an MVP will demonstrate all features, even if they are not functional yet.
Can MVP Be Bad?
One downside to MVPs is that they often prioritize quick results over everything else, which can lead teams to adopt bad practices. Examples include poor architecture, bad code, lack of tests, secrets stored in code or text files, databases stored in text files, and a reliance on manual deployment processes.
Many justify these choices by saying, "We know it’s wrong, but we’ll fix it later." However, this mindset can create two significant issues:
- Bad Practices Become Ingrained: These shortcuts often become part of the product’s core. New features may also inherit these bad practices.
- The Pain of Migration: Most of the time, migration never happens. Once the product “works,” no one will care about the pain caused by fixing bugs in messy, complex code—except the engineers tasked with doing so.
When Should You Avoid MVP?
Certain projects may not benefit from an MVP approach. For example, in industries where users expect a full experience from the start, launching an underdeveloped product can harm your brand.
One notable example is a dessert company in Egypt that launched an app. Despite heavy marketing investment, the app suffered from significant usability issues, including long login times, sluggish navigation, and inaccurate product availability.
Conclusion
MVP is a powerful approach when combined with an agile environment, as long as teams stick to its principles. Teams must avoid overbuilding for future needs while ensuring that the MVP approach doesn’t justify poor development practices. By focusing on quality and core functionality, companies can leverage MVP effectively without compromising their long-term success.